JUST DO IT: Warhawks Unveil Official Team Store and Nike Partnership
Decatur, AL – Director of Athletics, AJ Daugherty has announced that Calhoun Athletics has officially entered into an exclusive partnership with BSN Sports to outfit all Warhawk athletics programs in Nike apparel and gear, marking a significant milestone in the department's continued growth and modernization.
As part of the multi-year agreement, Calhoun Athletics and BSN Sports have collaborated to establish a unified brand identity across all sports, ensuring that student-athletes, coaches, and staff proudly represent the Warhawks in high-quality, performance-driven Nike uniforms and apparel.
The partnership also provides a new Calhoun Athletics online team store, where fans, students, alumni, and community supporters can purchase officially licensed Calhoun Nike gear. The store, powered by BSN Sports, also offers additional top-tier brands including Lululemon, Carhartt, and The North Face, expanding the range of options for fans to showcase their Warhawk pride year-round.
Calhoun Director of Athletics AJ Daugherty expressed excitement for what the partnership represents both on and off the field: "Partnering with BSN Sports and Nike allows us to elevate the Calhoun Athletics brand to new heights," said Daugherty. "This agreement provides our teams with exclusive apparel, consistent branding across campus and facilities, and a first-class look that reflects the standard of excellence we expect from our student-athletes. The addition of our new online team store also gives fans the opportunity to wear the same Nike gear as our teams and directly support Calhoun Athletics in the process."
BSN Sports, a division of Varsity Brands, is one of the largest direct marketers and distributors of sporting goods and apparel to schools and colleges in the United States. Through its long-standing relationship with Nike, BSN works to provide institutions like Calhoun with customized branding solutions, top-quality apparel, and enhanced fan engagement opportunities.
This partnership signifies another step forward in Calhoun's ongoing efforts to build a championship-caliber culture, one defined by professionalism, excellence, and a unified visual identity across all athletics programs.
Fans can purchase official Calhoun Nike gear and take advantage of the grand opening sale by clicking here and using the code SPIRIT20 for 20% off all purchases over the next 30 days.